How to get people to trust you, part two

On wednesday I asked you the question that has been nagging at me for months: How to get people to trust you and, eventually, buy from you?

You give first.

I know, the cost is high, you already have a lot to do and you’re making very little to no money. But think of it as an investment. Or even as a friendship!

When you meet someone and you want to get to know them better and become friends, what do you do? Invite them for coffee, or to do something fun, or simply listen to what they have to say. You invest time with them and next thing you know, they are hooking you up with the right people for one thing or another. (Note: I am by no means saying to invest time in your friends BECAUSE they might give you something back – they might give you something back BECAUSE you’ve been such a good friend!)

People with online shops need to target the right market. I am taking a great class with Andreea Ayers from Product Marketing Breakthrough (This class has really opened my eyes!) and one of the things I’ve learned is: you can’t try to sell to everyone, you’ll just get burned out with little results.

After you have chosen the type of shoppers you want to target, find out what blogs they visit, and the things they like, go ahead and give! Here are some options:

Do a giveaway in a well recognized blog your your shoppers visit. (If you don't know what this would be, literally ask them!)

Also, offer a discount!

A few weeks back I decided to give a discount through Facebook. My reasoning for this was:

1.      I wanted people to like my Facebook Page

2.      I want to communicate with people through Facebook so they can get to know me
3.      In order for them to like my page, they need a reason
4.      This reason was a 25% off my Etsy shop in their first order
5.      Hopefully, they want to take advantage of that 25% off right away, and shop!

This is what happened: the first couple of Ads I made got me a few fans, but didn’t do much:

But research after research I figured out a formula that definitely works! And by my fourth ad my likes and clicks went up right away, and as you can see, my likes and reach doesn't even compare to my first tries.

I had to work hard to figure out this formula. There isn’t anything out there that tells you how to word your ad, how to make it, and how to put it in your Facebook, all in one place. You have to jump through hoops to get all that info. So I decided it would only be fair to make it available to the public all in one package, ALL FREE, of course. This is my way of giving back to you.

Before I give you  this file, I want you to take this weekend and think really hard:

1. What is your target market? (who buys your items and what do they do, where do they shop regularly, what do they read?)

2. What do you want to gain out of your efforts? More likes on your Facebook page? People to go directly to your page and buy?

I can't wait to hear what you think, and I promise you, on Monday I will tell you what I did, how I did it, and how you can do the same to get your sales to boom like this:

Have a great weekend!