How to get people to trust you?

Hey guys,

I have been working tiredlesly on my Etsy Shop and trying to get people to notice my work. As you know, I was featured in the local newspaper last year, and recently I was featured on Oh So Beautiful Paper regarding my Indian Wedding Invitations.

But I keep running into the same thought: How do I get people to trust me and buy from me?

So, a few weeks back I decided to create a Facebook Ad for my Etsy store, or my website. I wasn’t necessarily clear on where people went, but I wanted to have more sales. That was my end goal: More Sales.

However I keep reading everywhere that you need to create a connection with your customers and make sure they trust you before they spend their money on your items - and I can clearly understand why.

Call me old fashion, but, as a shopper, I think twice before buying something online. It means I’ll have to pay up front, they have my card information, I have to wait who knows how long to have it delivered, and then I might have to return it because it doesn’t fit. There are a lot of factors that make me think before I click a “Buy” button.

If I was at a store I can try things on, make sure it fits, I pay for it after I’ve touched it and know I’m in love with the item, and to top it off, if there’s something wrong with the item, I can bring it back to the same place I bought it from. These, plus usually some sort of % off (if you’re a bargain shopper like me) are the benefits of shopping at a brick and mortar store.

So, how do we attract people into our store, make them trust us, follow us, and eventually buy our items?

Have you ran into this predicament? I would love to hear from people with stores (online or brick and mortar) and from everyone who buys online: what's YOUR deciding factor to buy?

Image above taken from here, where oddly enough, it says that people are more likely to buy online!